Scrimshaw Coffee
Branding

Scrimshaw Coffee is a specialty coffee shop in San Diego's college area.

The guys at Scrimshaw reached out to me to create their premiere branding – something that would bring to life the laid-back, friendly, and community-centric vision for their shop. The main lettering style has a playful hand-drawn style that helps emphasize the hand-made and personal values of the brand. The whale character, who has lovingly been named "Verne", is a key feature for making the brand recognizable, memorable, and of course Instagramable.

Since "scrimshaw" means "to waste time", the overall vibe of the brand facilitates a sense of relaxation where friends can come together, hang out, and "waste time together".