Summit to Sea is a San Diego based yoga and natural lifestyle brand with a focus on total mind-body wellbeing. S2S organizes unique yogic retreats, outdoor adventures, and teaches mindfulness and sustainability practices for healthier, more intentional living. Founder Meg Tuazon reached out to me to update her existing branding to something that felt fresher, more modern, and better represented her multifaceted business.
The main icon has a balanced, almost yin-yang feeling, and features a simple abstract mountain summit and sea waves. Rather than using lots of earthy tones and "rustic" visuals like most old world yoga brands, we kept the style upbeat and fun with a bright teal and yellow color palette to really emphasize the Southern California flair.