High Horse Coffee
High Horse Coffee
Branding, Packaging, & Collateral
High Horse is an Alberta based coffee brand with a hip and fun personality and a bit of humble edgy coolness, like Alberta itself. We worked together to create branding and packaging that would attract a dedicated local audience and create a fun sense of community around the brand.
Each roast has its own personality and charisma. It boasts quality but doesn’t take itself too seriously. There’s a cool yet quirky vibe to each design. And the stylish yet homey visuals appeal to that easy-going local who enjoys the folksy hometown scene, but also likes the cool-points that come with discovering something a bit obscure. In every application, High Horse dishes out maximum cool points, from its artsy hand-drawn quality to its edgy and eclectic characters. The end result is a brand that becomes an immediate fan favorite. But don’t just take it from me – here’s what founder Joe McKee had to say about the post-launch success: “People tell us our coffee could taste like shit and they would still buy it because the branding is so good.”
Services
Brand development
Logo identity
Print collateral
Illustrations
Merch design
Product packaging
