Casa Dega

Casa Dega

Branding & Website

Casa Dega is a San Diego based custom furniture brand focused on hand-crafting timeless pieces for design-forward homes. Lead artisan, Andrew Greene, reached out to me to create branding that felt classic yet stylish, inspired by the clean aesthetic and simplicity of modern Scandinavian design with a touch of laidback California cool.

The primary logo’s monogram is made up of a “C” like crescent and a “D”-esque half moon, playing off the mystical origins of the name (the spiritualist camp of Cassadaga that influenced Tom Petty to write the song “Casa Dega”). The rest of the branding is sophisticated, intentional, and refined, emphasizing the artisanal and heirloom quality of Casa Dega’s made-to-order built-to-last pieces.